- Written by Lillian B.
CPA affiliate marketing isn’t something that many people talk about, but it is often one of the lucrative forms of affiliate marketing available. CPA stands for “cost per action” because it doesn’t pay per click, it pays per action. This means that it is in the interest of both, the person paying for the marketing and the person providing the affiliate link, to ensure that the product or service is something that they really stand behind. This often leads to better quality advertisement and a drive on the part of everyone promoting the product to truly drive as many sales as they can.
The way that it works is rather simple. Like any other form of affiliate marketing, an affiliate link is created and placed somewhere on the affiliates different web presences. Many people place them at the bottom of their YouTube videos, in the middle of their blogs, on their social media, or even in their newsletters that they send out to people who are learning about marketing. When someone clicks on the link and makes a purchase or fulfills whatever the requirement is for the “action,” the person who advertised the object or service receives a payment that was agreed upon previously.
Many people choose to use PPC or pay per click advertising to promote their presence to get their affiliate links in front of more people. This can be especially lucrative if it is combined with an advertising platform that pays for views and if done within a very specific niche. However, it is always important to balance the costs of new advertisements against the payout for actions. This is why understanding the basics of marketing and knowing how to build a following for very little money is important.
Usually, an affiliate link will have a certain period of time known as the ‘campaign’ that it will run. After this time, people can still purchase items or complete an action, but the main company may not pay for it anymore. Usually, this is a large enough period of time that the possibility of people coming across older content and clicking on the links is rather small. However, there are companies that have campaigns that never end, making it important for marketers working with those companies to create evergreen content that will continue to pull in customers long after normal content would be considered out of date.
Many companies will offer discounts to people who use an affiliate link as well, enticing people to complete the action that is desired. These promotions are usually quite short in duration, but can be one of the most lucrative times for people on both sides of the equation.
Overall, CPA affiliate marketing is one of the simplest ways to make money online, but it does rely on having the content that relates to the product or service in front of the customer. This means that promoting your blog, social media or YouTube channel is extremely important and should be the top priority.